topics
- Construction (6)
- Evaluation (1)
- Planning (11)
- Preliminary Task (7)
Tuesday, 27 October 2009
Mix Mag- Content analysis
The cover of this MixMag issue features Annie Mac, famous dj and radio presenter. She is positioned dead centre of the cover, looking straight at the camera. Her appearance is that of someone who is dressed up for a night out. There are no blemishes or signs of acne on her face, she is made to look 'glowing', like there is no flaw with her complection.
Something clear with the way she looks, are her eyes. Although one is covered, the other is very distinct and clear, slightly closed but enough to catch the attention of the reader, this is possibly where the cover has been edited as it seems like her eyes couldnt be this electric and beautiful without the help of a computer. The way her mouth is positioned is common with many 'lads mags', it is more commonly known as chocolate box, the mouth barely open.
It shows a sexy, sassy side to the model, an inviting image making you want to read more about that person. With glossy, light pink lipstick on, which is then illuminated by the light she is holding, it attracts male readers into wanting to find out more about who this woman is and what she's all about. It appears that she has a slight smile on her face, as the magazine is mainly based with her and about her new job within the dance music industry, it could be a link between the two indicating that deep down she thinks she is ready for that new job and she is going to do very well at it. A 'cheeky smile' commonly indicates self confidence, in both men and women.
The way her hair is styled makes it look like it has been curled professionally, although it is draped over one eye the effect itself sets of a feel of mystery and secrecy. This effect links to the smile, the chocolate box. It is a common theme seen again in the 'lads mag' type of magazine, the type of mystery, is what sets of a mans mind into thinking i want to get to know this woman.
The type of font used varies all over the cover. The masthead itself is very bouncy, energetic and lively, the kind of characteristics which are commonly seen in the type of people which listen to dance music. The font for 'Annie Mac' is commonly associated with america, there universities and youth. It is used to make a bold statement, to inform people of who they are. In this case, they have used it for her name to show that she is here to stay, she is making a mark.
The colours used vary also, although there are only two (orange and white), the writing on the right hand side of the cover changes from each part. For example, the top piece says 'legal highs banned: what now?', this is written in white writing whereas the next says 'will dc10 reopen this month' which is written in orange. This effect is clever as your eye is caught by each part as the colours alternate.
The use of a fire exit sign in the top right hand corner of the cover is used as a double effect, in most cases it is used to represent immergency in case of fires etc. In this case they have used that same sign to represent immergency to get and go clubbing instead of staying in at home.
On most Mix Mag editions, there is a free mix CD given away. This is something that could attract more readers, with different magazines targeted at all ages, races, sexes... items given away on magazines could entice someone to buy that particular magazine for that reason alone.
Tuesday, 20 October 2009
NME cover- content analysis- in depth
The image on the cover is of rock legend Kurt Cobain. His image is a very similar size to those which are seen at funerals. It is placed dead centre of the cover with writing around it in the gold and white, again giving the authentic feel of a grave stone/plaque. The photo itself is taken in a sepia mode which gives it an old yet authentic theme but again linking back our minds to images of funerals. The way the model looks can be seen in different ways, had he been alive and presented as someones boyfriend or partner, then friends may turn their noses up or look down on that person because he upholds a very masculine, rugged look with stuble on his upper lip and chin indicating to the reader that he hasnt shaved in days prior to this photo. With bags under his eyes it also looks like he hasnt slept in days too, with old news of Kurt Cobain and peoples knowledge of his life many would have said he was probably 'off his head' which is why he looks like he does.
Saturday, 17 October 2009
Content analysis- Kerrang Cover
The positioning of the two models is or the far left and right of the magazine, off centre. However, they still keep to typical page split where all magazines split the front cover into three sections, left..centre and right. By doing so it allows them to produce something different with the cover, this makes it more eye catching as it isnt what you usually expect to see on the cover of a music magazine.
There are few inset pictures on this cover, one at most. This helps focuse attention on the main part of the magazine. Instead of inset photos, they have sticker type logos on the front. By doing so, it makes the magazine blend in together, they can advertise certain things within the magazine in these logo type objects on the front as this will sublimanally enter the readers minds without them knowing because they dont stand out massively.
The models on the front cover give an impression like they own the cover, it is theres and no one elses, it cannot be taken from them, they are kings in their mind. They are both dressed in black giving a very stern look, as if not to 'mess' with them. The model on the right hand side of the page looks like what a typical 'biker' is portrayed as, with his body slightly turned to the right but looking dead straight at the camera, he has a very serious look on his face, which is typical with 'biker' or members of certain rock bands. He is dressed in the typical fashion too, all in black, leather jacket with a black t-shirt underneath as well as black trousers.
In contrast to the model on the left of the page, he is wearing just a t-shirt and trousers. He is holding an electric guitar like he is playing is however with the smile on his face it seems like it means more to him than just an instrument, its like another child, they could be portraying that music used to mean everything to the older artists, it was more than just playing like it is said to be now, it was a case of really putting everything into it, heart and sole. He is wearing a top hat, these are usually stereotypically associated with classy men, weddings and formal events however by the model wearing one, it subverts that stereotype. He is also wearing several bracelets and chains which are commonly associated with rock stars, many are objects with skulls and crossbones which are again stereotypically associated with rock stars.
The masthead is very cleverly designed, it is the same design on each cover, old and new. The white writing on a common black background helps it stand out in comparison to other common mastheads on different magazines. Something noticable with the Kerrang masthead is that it looks like a pain of glass that has been smashed, with cracks in it. It could also look like a set of lasers being shot across the letters, all originating from the same place.
The models are placed infront of the masthead indicating they are very important. This is a big deal as it shows to the reader that the models are more important than the magazine itself.
Thursday, 15 October 2009
Content analysis of NME cover...
Friday, 9 October 2009
Representation within media
Britain- website
Image- peaceful, calming, attractive
Words- Enjoyful, positive
Layout- Not too interesting, basic format
The sun cover-
Image- basic, different ages and whats wrong with each person
Words- demoralising, racial hatred
Layout- eye catching as its unusual, simple but interesting
The media can make things look good or bad
Called positive or negative representation
Includes bias, getting an angle on something
People that make the media have a choice in how they wish something to look...
Media texts have to deal with facts or true events which they have to reconstruct e.g crimewatch
Can be different types
Media is like chinese whispers... along the way reality is lost.
Personal taste= peoples opinions e.g. wayne rooney, people may like him for his football skills, others may hate him for his resemblence to Shrek.
The media is never is actually real, it just simulates reality by choosing bits of the truth... how realistic is the text
The media goes through many processes to be made... Whos was involved and how has it changed the truth...
People react to media in different ways
How and why will this be viewed by different people in different ways
Stereotypes are an economical way at looking at britain + present people + things in the media.
Thursday, 8 October 2009
History of the Music Press
This began as a newspaper in 1926 and was known for its coverage of everything jazz related. Until the mid 50's there was no competition, however this brought on the arrival of the New Musical Express. This appeared to be orientated around the youth appeal with much coverage of Rock 'n' Roll. This was also a newspaper format.
Both played a huge role in the development of the music press, by offering weekly information on up and coming record releases and interviews with artists, its clear why they dominated newsstands in Britain during the 60's and 70's.
'Lennon and MCcartney famously argued over the beatles split by contributing bitchy letters to the Melody maker'.
1936- Billboard magazine
The first publication of this magazine was devoted to the music industry. With its first issue printed in 1894, it wasnt until 1936 that the issue was actually published. It began the 'music hit parade' that further involved..
Billboard charts have provided the foundation for chart countdown slots on radio programmes. This magazine in particular was aimed at professionals as reference source although being available to the public.
1966- The rock fanzine
This is considered to have emerged in the 1960's after evolving directly from earlier sci-fi and comic related amateur publications. Crawdaddy devised by paul williams along with two other creative partners, in ways helped launch many journalistic careers. Arrival of the amateur publication in the 60's shows the relationship between music, its fans and desires to document a 'scene'.
Punk fanzine 'sniffin' glue' started back in 1976, is credited as the first British amatuer publication to document movements.
1967 Rolling Stone
This magazine was conceived in San Francisco in 1967 by Jann Wenner (editor and publisher). This magazine was less about factual information of new releases within the music industry, it was instead more concerned with talking about musical cultures. Over time, the content has evolved and changed to talk about other entertainment as well as political issues. Famous photographer Annie Leibowitz have made good names for themselves workin via the rolling stones magazine.
1978 smash hits
This magazine was created in 1978 and has been seen as a very important contributor to the development of the music press as it offered a new mode of address to go along side music coverage. It was designed as a genre specific magazine with emphasis on the pop genre and culture. It was aimed specifically for the teen age and market. The magazine was dominated by 'backstage gossip' and personal interviews.
Kerrang, also a genre specific teen mag, was created from the template which helped to create smash hits. However, kerrang has emerged more music orientated in comparison to s/h which was more focused on the gossip side of the music scene. Other music genres were represented via different magazines, for example the dance and clubbing genre was represented by mixmag and r'n'b and rap was represented by american based magazine the source.
1980 The face- the glossy lifestyle magazine
Launched in 1980 by Nick Logan, a once NME and Smash Hits writer and editor, this magazine prioritised a new format, it was more glossy and stylish with a clear difference to the inkies. A colourful layout of smash hits was developed into a monthly magazine which was made weightier and aimed at the youth market.
The face ceased publishing back in 2004 which then helped pave the way for Q magazine as well as MOJO and Uncut.
Friday, 2 October 2009
Evaluation
I had a fairly good idea what would appeal to an audience so i kept to that idea but also made it more fun and attractive so that it deffinatly would make them want to read it but at the same time i also wanted to make sure the school was represented professionally and given a new, healthy image. My target audience was mainly students which parts that parents would be interested in reading.
I came up with the title 'equality' after coming up with the name for another piece of work i was doing, however it seemed to fit better on the magazine as it actually represented something important. It says that all of us together are equal, as we are a multinational and multicultural school, it dismisses all types of race and religion differences and focuses on the main fact that we are here together to learn and have fun at the same time.
I came up with the idea of my photo by wanting to show the changes that the school has undergone since the beginning of the year (09). I wanted to have a line that represented both the changes of the school and a student that had felt an influence from said changes. I asked several people if they had realised any changes of the school, and any which had helped them improve their attitude towards learning and the school as a whole. I took a few images but none which i was very satisfied in saying 'this could represent the school' and none that also fitted with the line.
The line i wanted to have was 'A face of change'. Meaning the face of someone who had been influenced and had an input into the changes around the school. As the transition of the school is the main thing people have been and still are discussing, i thought it best to tie that into the line on the front cover. I didnt manipulate the image of the cover as i thought this would give it a fake look and feel the magazine as a whole, i understand that several teenagers buy different types of magazines each week where the model on the front has been airbrushed and changed so much that it doesnt look realistic anymore.
I based the cover around the way the observer monthly magazine had been designed. The main image taking up most of the page, the writing placed infront of the model and with 3 sub sections placed about the main image. However, instead of placing them on top, i placed them below the image as i know that when people typicaly look at the cover of a magazine they read in a Z shaped way.. Across the top from left to right, down diagonally to the bottom left corner then across the bottom to the bottom right hand corner. By placing them at the bottom it didnt let the readers attention slide away from the masthead. I placed no inset images on the front cover, as i felt this might distract the reader from the main focus of the magazine, instead i placed one on the contents page, as well as the main contents image, so that it gave readers something more to look forward too within the magazine.
For my contents page, i used the same colour to keep a constant theme. This is something used within all top magazines. NME for example use three common colours which are black, red and white. All throughout their magazines. Consistency is a key theme in many top magazines.
At the bottom of the contents page i placed the editors letter, placing it here meant that there would be focus kept on the main images but would give the reader an insight into what the magazine is about. It is common for glossy magazines like OK! and Heat to contain a letter from the editor, i found that by putting one in a school magazine it gave a warming feel right at the beginning. By making it sound friendly and welcoming, it encourages readers to continue on throughout till the end.
I placed the school logo at the top right hand corner of each page, including the front cover to show who and what the magazine represented. Mainly, on the front page it shows a clear link between the masthead and the image, showing that there is equality at the school.
There was no need to place a price or barcode on the first issue, this is because it isnt going to be sold anywhere. It is a free magazine created by the school and for the school, however i would charge a small amount after the first issue to help cover the issue with printing and the production etc, nothing more than 10p or so.
I took a photo to go in the bottom right hand corner of the page to link with the page listing so that there was some reference together on that page. I placed the main image to the left hand side of the page with the editors letter beneath. There was a story which already linked to that image, as well the page guide on the right hand side covered the rest of the magazine.
Overall, had i used my time more efficiently, i think i would have improved one or two minor things which would have helped sway my attitude to thinking i had produced a very good peice of work, however i still think i have produced something which would help to present the school to the public, parents and pupils in a positive way. For the pupils, for them to say that they are proud they attend this school, for their parents to say they are proud that they send their children there knowing they get an excellent education and finally, for the public to see what the school is all about and then be persuaded to send their children there in future years.
Planning 2- mastheads
The use of a bold title together with an eye catching red colour help this masthead stand out from many other. It is very striking as it reaches from corner to corner at the top of the page. The red is used to attract the eye of the reader along with the size it is in. The top right hand corner of the page covers the corner slightly saying 'fat-busting special', by putting this in this place it intrigues the reader as and when they read the masthead.
The name of the magazine already suggests the target audience, firstly the obvious indication of 'men's' meaning it is aimed at the male sex, and the way that it says 'men's' also suggests that it is targeted for a more mature, older male.
More!:
The masthead of this magazine changes each time it is released, it connects with what ever the main image is. For example, if they have a female celebrity on the front cover in a blue dress then the colour of the masthead will match that colour. The colour is not always that obvious, it could also match things like eye colour, lipstick, hair colour etc.
The size on this magazine is of a large size and quite bold.
The use of the exclamation mark makes the reader think they are getting 'more' than what they may expect in the magazine, this entices them to choose this magazine instead of another similar type.
There is an indication who this magazine is targeted for.
Tatler:
The masthead of this magazine is similar to that of More! magazine in the sense that they both change the colour of the masthead to connect with what the model on the cover, is wearing. However more so than other magazines, tatler's connection is more clearer and easier to notice. The size of this font is irregular but unique. It is tall and slender but still reaches across to the other side of the page. In many issues the image of the model on the cover has the masthead covering the top part of the image, in contrast some other magazines decide to place the model in front of the masthead.
Tatler comes across as a womens magazines similar to those like marie claire and OK.
Diva:
The masthead on this magazine is small and compact but yet again reaches from side to side on the cover. The name 'diva' suggests this is for women, just older than teenager. About 22+. The titles is short and punchy. Similar to those of other magazine covers, the model on the front cover can be placed either in front or behind the masthead.
However, the colour can be seen to be randomly picked as in various different covers, there is no link from the masthead to a colour on the front. People could think of this as a niche market by the line underneath reading 'lesbian life and style', this also helps narrow down what the target audience would be.
Minx:
The masthead for minx magazine is large, bold and very eye catching. This magazine again is similar to others in the fact that the colour of the masthead comes from a colour connected to that of the image of the model on the front. The striking line reaches from each edge of the cover. The word minx is commonly refered to for a women as quite crafty, provocative, sly and playfull.
By placing the phrase 'all new' in the top right hand corner of the page, this will again catch the attention of the reader and make them read on through out the magazine. By making the font size of the price small it allows the reader to focus on other parts of the cover instead of that.
Cosmopolitan:
This masthead is similar to that of many others as it too changes its colour to link with that of the main cover image. This magazine however is alot more clear on the connection. The font itself is big and chunky and again spans from edge to edge of the cover. The models on this magazine are seen on various issues with the cover image in front but also behind the masthead showing variation and possible importance with certain issues.
It appears to be more so a womens magazine than mens as the tag line reads 'the worlds no.1 magazine for young women'.
Bella:
Bella magazine always stays white with its writing, regardless of the background the writing has always been the same. This is mostly because it always stands out on a variety if different background colours. Bella is a female name which suggests that this magazine is aimed at females. The cover models are always women which again shows it is more likely to be aimed at women of an older age due to the way they are presented.
The font size is quite small and compact and in the typical place of the top left hand corner so that it is always easily visible.
Planning 1- questionnaire questions
2. Is there anything you would like the magazine to include when it is given out??
3. If so please state.....
4. Do you prefer more images or to writing or more writing to images??
5. What would you like to see in the magazine so that it catches your attention and makes you want to read it??
6. Would you like the magazine to be aimed more so for students... parents... both...
1. Is there anything specific that you would like to see in the magazine?
2. Do you want the magazine to be suited for just parents, teachers, students or for everyone?
3. Would you mind if we use bright colors in the magazine?
4. Have you got a name in your mind for the magazine?
1. What type of information would you like to be included in the magazine?
2. Would you like lots of images in the magazine?
3.If yes, what type of images?
4. Would interviews with other students interest you?
5. Would you like to be updated on upcoming events in the magazine?
6. What would you like the magazine to be called?
7. Would you like the magazine to be available to all students, parents and teachers?
Each member of the group came up with a few questions each for the questionnaire,, some seem similar to others however this is because by coming up with a straight forward question we can then bounce off further ideas and change them so that they become more sophisticated and professional for the final version of the questionnaire.
Answers:
Students- 1. fortnight
2. yes
3. info on gossip
4. more images to writing
5. more exciting and attractive
6. bright colours, relevant images
7. more so aimed for students
8. no
9. yes, it would be good to have their points of view
10. yes
Teachers- 1. once a fortnight
2. yes
3. entertaining items to keep the reader...entertained
4. an equal amount honestly, but occasionally a bit more writing than images
5. old age choice
6. bold title, nice colours
7. both honestly, something to share. More student based though
8. unfortunatly not yet
9. yes
10. yes
Pre-lim 1
Masthead work
The use of a bold title together with an eye catching red colour help this masthead stand out from many other. It is very striking as it reaches from corner to corner at the top of the page. The red is used to attract the eye of the reader along with the size it is in. The top right hand corner of the page covers the corner slightly saying 'fat-busting special', by putting this in this place it intrigues the reader as and when they read the masthead.
The name of the magazine already suggests the target audience, firstly the obvious indication of 'men's' meaning it is aimed at the male sex, and the way that it says 'men's' also suggests that it is targeted for a more mature, older male.
More!:
The masthead of this magazine changes each time it is released, it connects with what ever the main image is. For example, if they have a female celebrity on the front cover in a blue dress then the colour of the masthead will match that colour. The colour is not always that obvious, it could also match things like eye colour, lipstick, haircolour etc.
The size on this magazine is of a large size and quite bold.
The use of the exclamation mark makes the reader think they aregetting 'more' than what they may expect in the magazine, this entices them to choose this magazine instead of another similar type.
There is an indication who this magazine is targeted for.
Tatler:
The masthead of this magazine is similar to that of More! magazine in the sense that they both change the colour of the masthead to connect with what the model on the cover, is wearing. However more so than other magazines, tatler's connection is more clearer and easier to notice. The size of this font is irregular but unique. It is tall and slender but still reaches across to the other side of the page. In many issues the image of the model on the cover has the masthead covering the top part of the image, in contrast some other magazines decide to place the model in front of the masthead.
Tatler comes across as a womens magazines similar to those like marie claire and OK.
Diva:
The masthead on this magazine is small and compact but yet again reaches from side to side on the cover. The name 'diva' suggests this is for women, just older than teenager. About 22+. The titles is short and punchy. Similar to those of other magazine covers, the model on the front cover can be placed either in front or behind the masthead.
However, the colour can be seen to be randomly picked as in various different covers, there is no link from the masthead to a colour on the front. People could think of this as a niche market by the line underneath reading 'lesbian life and style', this also helps narrow down what the target audience would be.
Minx:
The masthead for minx magazine is large, bold and very eye catching. This magazine again is similar to others in the fact that the colour of the masthead comes from a colour connected to that of the image of the model on the front. The striking line reaches from each edge of the cover. The word minx is commonly refered to for a women as quite crafty, provocative, sly and playfull.
By placing the phrase 'all new' in the top right hand corner of the page, this will again catch the attention of the reader and make them read on through out the magazine. By making the font size of the price small it allows the reader to focus on other parts of the cover instead of that.
Cosmopolitan:
This masthead is similar to that of many others as it too changes its colour to link with that of the main cover image. This magazine however is alot more clear on the connection. The font itself is big and chunky and again spans from edge to edge of the cover. The models on this magazine are seen on various issues with the cover image in front but also behind the masthead showing variation and possible importance with certain issues.
It appears to be more so a womens magazine than mens as the tag line reads 'the worlds no.1 magazine for young women'.
Bella:
Bella magazine always stays white with its writing, regardless of the background the writing has always been the same. This is mostly because it always stands out on a variety if different background colours. Bella is a female name which suggests that this magazine is aimed at females. The cover models are always women which again shows it is more likely to be aimed at women of an older age due to the way they are presented.
The font size is quite small and compact and in the typical place of the top left hand corner so that it is always easily visible.