Friday, 2 October 2009

Pre-lim 1

Masthead work

Men's Health:


The use of a bold title together with an eye catching red colour help this masthead stand out from many other. It is very striking as it reaches from corner to corner at the top of the page. The red is used to attract the eye of the reader along with the size it is in. The top right hand corner of the page covers the corner slightly saying 'fat-busting special', by
putting this in this place it intrigues the reader as and when they read the masthead.

The name of the magazine already suggests the target audience, firstly the obvious indication of '
men's' meaning it is aimed at the male sex, and the way that it says 'men's' also suggests that it is targeted for a more mature, older male.


More!:

The masthead of this magazine changes each time it is released, it connects with what ever the main image is. For example, if they have a female celebrity on the front cover in a blue dress then the colour of the masthead will match that colour. The colour is not always that obvious, it could also match things like eye colour, lipstick, hair
colour etc.
The size on this magazine is of a large size and quite bold.
The use of the exclamation mark makes the reader think they are
getting 'more' than what they may expect in the magazine, this entices them to choose this magazine instead of another similar type.
There is an indication who this magazine is targeted for.


Tatler:

The masthead of this magazine is similar to that of More! magazine in the sense that they both change the colour of the masthead to connect with what the model on the cover, is wearing. However more so than other magazines, tatler's connection is more clearer and easier to notice. The size of this font is irregular but unique. It is tall and slender but still reaches across to the other side of the page. In many issues the image of the model on the cover has the masthead covering the top part of the image, in contrast some other magazines decide to place the model in front of the masthead.
Tatler comes across as a womens magazines similar to those like marie claire and OK.


Diva:

The masthead on this magazine is small and compact but yet again reaches from side to side on the cover. The name 'diva' suggests this is for women, just older than teenager. About 22+. The titles is short and punchy. Similar to those of other magazine covers, the model on the front cover can be placed either in front or behind the masthead.

However, the colour can be seen to be randomly picked as in various different covers, there is no link from the masthead to a colour on the front. People could think of this as a niche market by the line underneath reading 'lesbian life and style', this also helps narrow down what the target audience would be.


Minx:

The masthead for minx magazine is large, bold and very eye catching. This magazine again is similar to others in the fact that the colour of the masthead comes from a colour connected to that of the image of the model on the front. The striking line reaches from each edge of the cover. The word minx is commonly refered to for a women as quite crafty, provocative, sly and playfull.

By placing the phrase 'all new' in the top right hand corner of the page, this will again catch the attention of the reader and make them read on through out the magazine. By making the font size of the price small it allows the reader to focus on other parts of the cover instead of that.


Cosmopolitan:

This masthead is similar to that of many others as it too changes its colour to link with that of the main cover image. This magazine however is alot more clear on the connection. The font itself is big and chunky and again spans from edge to edge of the cover. The models on this magazine are seen on various issues with the cover image in front but also behind the masthead showing variation and possible importance with certain issues.

It appears to be more so a womens magazine than mens as the tag line reads 'the worlds no.1 magazine for young women'.


Bella:

Bella magazine always stays white with its writing, regardless of the background the writing has always been the same. This is mostly because it always stands out on a variety if different background colours. Bella is a female name which suggests that this magazine is aimed at females. The cover models are always women which again shows it is more likely to be aimed at women of an older age due to the way they are presented.
The font size is quite small and compact and in the typical place of the top left hand corner so that it is always easily visible.

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