It is common to see a link between the colours used on the front page, usually between the masthead and writing featured along with it on the cover. For example, the cover model may have bright blue eyes, so they will then make the masthead and featured writing the same blue colour. On this cover, however, there is no clear indication as to where the magazine has come with the colours.
The cover of this MixMag issue features Annie Mac, famous dj and radio presenter. She is positioned dead centre of the cover, looking straight at the camera. Her appearance is that of someone who is dressed up for a night out. There are no blemishes or signs of acne on her face, she is made to look 'glowing', like there is no flaw with her complection.
Something clear with the way she looks, are her eyes. Although one is covered, the other is very distinct and clear, slightly closed but enough to catch the attention of the reader, this is possibly where the cover has been edited as it seems like her eyes couldnt be this electric and beautiful without the help of a computer. The way her mouth is positioned is common with many 'lads mags', it is more commonly known as chocolate box, the mouth barely open.
It shows a sexy, sassy side to the model, an inviting image making you want to read more about that person. With glossy, light pink lipstick on, which is then illuminated by the light she is holding, it attracts male readers into wanting to find out more about who this woman is and what she's all about. It appears that she has a slight smile on her face, as the magazine is mainly based with her and about her new job within the dance music industry, it could be a link between the two indicating that deep down she thinks she is ready for that new job and she is going to do very well at it. A 'cheeky smile' commonly indicates self confidence, in both men and women.
The way her hair is styled makes it look like it has been curled professionally, although it is draped over one eye the effect itself sets of a feel of mystery and secrecy. This effect links to the smile, the chocolate box. It is a common theme seen again in the 'lads mag' type of magazine, the type of mystery, is what sets of a mans mind into thinking i want to get to know this woman.
The type of font used varies all over the cover. The masthead itself is very bouncy, energetic and lively, the kind of characteristics which are commonly seen in the type of people which listen to dance music. The font for 'Annie Mac' is commonly associated with america, there universities and youth. It is used to make a bold statement, to inform people of who they are. In this case, they have used it for her name to show that she is here to stay, she is making a mark.
The colours used vary also, although there are only two (orange and white), the writing on the right hand side of the cover changes from each part. For example, the top piece says 'legal highs banned: what now?', this is written in white writing whereas the next says 'will dc10 reopen this month' which is written in orange. This effect is clever as your eye is caught by each part as the colours alternate.
The use of a fire exit sign in the top right hand corner of the cover is used as a double effect, in most cases it is used to represent immergency in case of fires etc. In this case they have used that same sign to represent immergency to get and go clubbing instead of staying in at home.
On most Mix Mag editions, there is a free mix CD given away. This is something that could attract more readers, with different magazines targeted at all ages, races, sexes... items given away on magazines could entice someone to buy that particular magazine for that reason alone.
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